Pub. 4 2019 Issue 6

8 www.ctaahq.org A lways be polite! Watch your tone and language. Be friendly and kind. Choose the words you use with a potential client carefully. Your words have an impact and could be interpreted differently than you intended. Choose language that is business appropriate and Effective Follow-Up Strategies By Elaine Simpson Effective follow up is the key to turning prospects into happy residents. Incorporate our list of best practices into your business strategy for great results.