Pub. 4 2019 Issue 5

5 ISSUE 5 2019 Don’t just meet resident expectations. Exceed them Cox has the broadest array of connective services, so you can meet every need — and budget. Contour ® TV Gigablast + Panoramic WiFi Cox Voice Cox Homelife SM © 2019 Cox Communications, Inc.All rights reserved. Restrictions apply. 036_PO_HP PAD105170-PAD105170-0010 Mike Burns, MDU Account Manager (New England) - 860-432-5002 cox.com/communities Savol Pools, serving the swimming pool service needs of the apartment industry for over 40 years. 91 Prestige Park Circle East Hartford, CT 860-282-0878 www.SavolPools.com CT Reg. 584241 • SP-1 Lic. 288104 • SP-1 Lic. 288171 • Pump Room Repairs • Leak Detection • Safety Covers • Tile / Coping • Painting • Openings / Closings One Stop Source for All Your Swimming Pool Needs • Pool Chemicals Delivered to Your Door • Offering Certified Pool / Spa Operator R Courses • Leasing / Financing Options Available The top tech tools renters are requesting include: • Online payments • Free Wi-Fi • Charging and docking stations • Keyless door entry • High tech fitness centers • Outdoor heaters and fireplaces • Hot tubs It’s important to remember tech amenities for renters of all ages are best viewed as a revenue builder. This means they can often be offered for free or as a subscription service to tenants to generate additional streams of revenue to offset costs. Trend #4: New Rental Incentives Rental incentives have long been used to attract and retain tenants, but instead of offering a discount on rent, which was the industry standard, there’ll be a shift towards digi- tal rewards, such as e-gift cards. Incentive budgets average $500–$1,000 per tenant, and products like Reward Link, an e-gift card incentive, offer property managers the ability to easily send digital rewards to tenants. This gives tenants instant access to a catalog of hundreds of top brands, so they can choose how they spend their incentive. Source: rewardsgenius.com