Pub. 4 2019 Issue 4

15 ISSUE 3 2019 o er both parties some type of interior upgrade to their apartment home. e possible upgrades or improvements are endless. If you can’t do that, put every- one’s name into a drawing for a lovely prize or a prepaid VISA or o er a selec- tion of gift cards to local grocery store or big box store, etc. Have a varied selec- tion and give them a choice. If you don’t have a plan in place, create an “Each One Reach One” campaign. Hosting several resident functions throughout the year is a great way to keep residents involved and happy. ere is practically a special occasion every day of the year if you check your internet calendars, so all you have to do is choose a few and plan a party theme around them. If you aren’t a clever party planner, even keeping to the basics like co ee, juice and donuts in the o ce once in a while is a nice touch and is appreciated. Don’t for- get to enlist the assistance of your regular vendors to supply some freebies for give- aways. ey are always good for a case of water or soda and might even show up to ip burgers for that special BBQ event. Keep a special birthday and anni- versary list for your residents and send them a card or deliver a balloon bouquet to them at work. If they work nearby, drop in to their place of work (if allowed) and take them some cupcakes to share with their co-work- ers. Jaws will drop and everyone they work with will want to know who did that for them, when your community is located and if there are any vacan- cies so they can rent there too! If you are not sure what your residents want, survey them. A simple ques- tionnaire added to their next monthly newsletter will help you nd out. You are doing a monthly newsletter, right? Another great tool to use to keep the lines of communication open is that monthly or quarterly newsletter. Active Resident Renewal programs also help you measure the pulse of your residents’ satisfaction and keep the back door shut. at’s an entire topic in and of itself. Occupancy Solutions has a toolbox full of great proven property management ideas for resident retention and all other areas of marketing and management. Want to know more? Give us a call at 800 865- 0948 for a free consultation and visit our website at www.occupancysolutios. com to peruse everything we can o er to make your property management experience the best it can be. If you are not sure what your residents want, survey them. A simple questionnaire added to their next monthly newsletter will help you find out.