Pub. 4 2019 Issue 4

14 www.ctaahq.org Inspire Your Residents to Market for You Marketing can be a major expense for an apartment community, however, there are ways to stretch those marketing dollars. By Occupancy Solutions D irectly and indirectly inspire your residents to promote your community. Below, you will nd a few e ective property management strategies to enlist the help of your residents to market for you! Solid word of mouth referrals are one of the absolute best ways to attract new residents. Manage your community in the best way possible and keep residents happy and satis ed. When this occurs, residents will naturally spread the word about the community to those they know. Reward your residents’ e orts and their friends, family or co-workers by o ering a referral fee to those prospective residents when they decide to move in and to the existing residents who marketed for you. If your budget does not allow for a rental discount or your state does not allow a referral fee,