Pub. 4 2019 Issue 3

8 www.ctaahq.org 2020: What’s Next for Apartment Technology Technology in the rental housing industry is at a tipping point, the likes of which haven’t been seen in 15 years. By Donald Davidoff, D2 Demand Solutions D uring the late 1990s and early 2000s, the industry experienced anonslaught of game-changing technologies: Automated credit screening, pricing and revenue management (PRM), Web-based Property Management Systems (PMS) and resident/prospect portals. The ensuing 10-plus years saw, at best, minor advancements in process through technology; but that is clearly changing. While not yet certain exactly how they will play out, technol- ogies such as artificial intelligence (AI) and machine learning, smart-home devices and short-term rental (STR) marketplac- es will clearly have a major impact in how we do business—a much bigger impact than the new technology that has entered our business since the early 2000s. Based on interviews with 20 COOs and CIOs to get a sense of the “state of the state” for rental housing operations, a