Pub. 2 2017 Issue 2

18 www.ctaahq.org Presented by Kate Good Apartment All Star! and Development Partner and Senior Vice President Operations at Huni ngton Residential Attention to Retention & Lease it Like a Lease Up! Attention to Retention Is it true that renters are living in apartments for longer terms than they have in previous generations? Statistics say YES but all that matters is if they are staying in YOUR apartments. We must pay attention to retention and hang on to every customer we can. In this high energy session, you will see what other companies are doing to focus their attention on this important subject plus a fresh batch of new ideas. Kate also comes equipped with plans and strategies that are proven methods to retain customers. Lease it like a Lease Up Are you competing with brand new apartment communities? Or, are you the new development opening a few hundred apartments in the coming months? This is the time when you need to be at the top of your game. This program will show you the best practices to give you the highest velocity with your leasing and marketing efforts. We will explore 6 touch points that must be in place for any business competing in a growing market. It does not matter if you community is 25 years old, it needs the same buzz factor and excitement that a brand new property offers. I will show how all properties can create this with the right messaging, team involvement and a little budget to put you back on the map. Tuesday, May 23rd 8:30 am to noon Sheraton Four P oints in Meriden Register online at www.ctaahq.org 2 sessions! 1 day! 3 CEUs!