Pub. 1 2016 Issue 1

10 www.ctaahq.org 䌀吀䄀䄀 吀䠀䔀䌀伀一一䔀䌀吀䤀䌀唀吀䄀倀䄀刀吀䴀䔀一吀䄀匀匀伀䌀䤀䄀吀䤀伀一  Blue Wave Pool Service and Supplies, Inc. P: (203) 248-0429 www.bluewavepoolspa.com Meet State Requirements … Experience Less Down Time … Maintain A Safer and More Enjoyable Facility … Achieve This and MORE with Certifiable Training National Swimming Pool Foundation® Certified Pool/Spa Operator Course® In English and Spanish!! Also Offering Online Courses : OSHA Approved Hazard Communication Course Basic Water Chemistry Chemical Safety … And Many More! Call Today for More Information! (203) 248 - 0429 Or Visit Us Online: www.bluewavepoolspa.com Bulk and Group Discounts Offered Proud Member of CTAA Since 2010 CT Reg. # 0554471 SP1 0280279 Hospitals, universities, municipalities and manufacturers rely on Torrco to meet their plumbing, heating, cooling, stream specialties & process piping needs. (800) 922-3682 • www.Torrco.com Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essential Medium, found B2B publications - such as Apartment Focus , to be the number one information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or disagreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publication are rated the first choice for staying in touch with what’s going on in their sector by 61% percent of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need • to change direction.”